Why SMS (Text Messaging) is Still Sexy

In the U.S., the promise of the hereafter in WAP (mobile internet) projects a shadow on its less sexy cousin, SMS, better known as textual matter messaging or "texting." According to conventional wisdom, WAP is the holy Holy Grail of mobile applications, with its ability to present splashy, colourful landing pages, mental images and pictures to consumers on their mobile phones. Companies like Microsoft are snapping up WAP advertisement startups like ScreenTonic with the belief that, as devices and webs better increased consumer acceptance of WAP will follow.

But samariums is no underdog. It have immense acceptance now, is very versatile and utile and is going to persist, even if the French telephones and webs catch up to the ballyhoo being created around WAP. It's not like the industry is slamming textual matter messaging, most just disregard it for the razzle-dazzle of newer technology. But some are realizing where the existent volume is.

Why are people going to maintain using SMS?

1. My female parent can utilize SMS

samariums is simple. My ma can textual matter message and she might believe it's chill to acquire a weather condition study or voucher on her telephone that way. But she wouldn't have got a hint how to travel to a website on her cell phone. As much as people believe they desire the film editing border technology, when you desire information right now, you're going to travel consecutive to the speedy and easy characteristic that you cognize how to use, which is text.

2. People (including my mother) are using it NOW.

I believe most people's default premise is that they will eventually retroflex the web experience on their cell phones. That premise overlooks the widespread acceptance of what's already in most people's hands. Unlike data, textual matter messaging plant for almost everybody, right now. People don't change when they have got a tool that already works. Eighty-eight percent of United States Internet users said they used textual matter messaging; WAP didn't even do this list.

3. samariums is asynchronous. That's visualize talking for being able to make the followers (not possible with WAP or a client):

- Send an SMS, then turn off or set away your telephone and acquire the response later.

- Shop the information from an samariums permanently in your inbox

4. Check out Europe and Asia

Take a expression at how samariums have taken off in Europe and Asia. In the UK, you can acquire local election consequences via SMS. You can tell a pizza pie or a cab via SMS. Despite entree to faster webs and more than advanced handsets, in Asia as much as 72% of mobile gross come ups from textual matter messaging.

5. Pushing the Possibilities

The fact that samariums is the lone true "push" chemical mechanism for mobile information do it quite powerful. Desire athletics updates or traffic information sent to you automatically? The lone mobile medium for this type of service is SMS. Although users can see WAP land sites or have electronic mail on their mobile device, samariums have both the simpleness and the immediateness to promote in progress use and broad adoption. Also, anyone can have a textual matter message alert. They can put it up on the web and still acquire the value of staying in the cognize on the go. They don't even have got to cognize how to direct a textual matter message!

Today, samariums business relationships for approximately 75 to 80 percentage of non-voice service grosses worldwide. Despite all the noise around WAP and the up-to-the-minute technologies, most of the action is in SMS. Traditional mass media companies (online, print, TV) and advertizers are taking notice. I'm not saying that browsing the web on your telephone isn't going to go better. You absolutely necessitate to be able to browsing for some things. Just don't overlook SMS: this engineering is not going away.